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Category: Team Building

  • The First-Time Marketing Manager Playbook
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    The First-Time Marketing Manager Playbook

    Promoted for execution, now judged on everything but. The four-move 90-day playbook for first-time marketing managers, from someone leading a 30-person org.

  • How Do You Structure a Marketing Team of Under 10 People?

    How Do You Structure a Marketing Team of Under 10 People?

    A marketing team under 10 runs on 3 to 4 core full-time roles plus 2 to 3 fractional specialists, loaded at 250K to 400K for 5 to 6 hires of output.

  • When Should a Founder Make Their First Marketing Hire?

    When Should a Founder Make Their First Marketing Hire?

    Your first marketing hire is ready when your time on marketing costs more than the hire. Skip full-time below 10K MRR; use a generalist at 15 to 50K MRR.

  • Fractional CMO vs Full-Time Marketing Hire: Which Should a Startup Choose?

    Fractional CMO vs Full-Time Marketing Hire: Which Should a Startup Choose?

    A fractional CMO fits startups at 3 to 25 million dollars ARR for 5,000 to 15,000 dollars a month. A full-time hire only pays off once you can scale.