Category: Team Building
-
A One-on-One Meeting Agenda Your Report Writes, Not You
If you write the agenda, it’s your meeting. How to hand the one-on-one to your report, with a 30-minute template you can paste into a shared doc today.
-
Marketing Interview Questions That Reveal Judgement, and the Ones to Drop
Keep the interview questions that force a choice. Drop the ones a phone can answer. Six to keep, five to drop, and a rubric to score them.
-
The First-Time Marketing Manager Playbook
Promoted for execution, now judged on everything but. The four-move 90-day playbook for first-time marketing managers, from someone leading a 30-person org.
-
How Do You Structure a Marketing Team of Under 10 People?
A marketing team under 10 runs on 3 to 4 core full-time roles plus 2 to 3 fractional specialists, loaded at 250K to 400K for 5 to 6 hires of output.
-
When Should a Founder Make Their First Marketing Hire?
Your first marketing hire is ready when your time on marketing costs more than the hire. Skip full-time below 10K MRR; use a generalist at 15 to 50K MRR.
-
Fractional CMO vs Full-Time Marketing Hire: Which Should a Startup Choose?
A fractional CMO fits startups at 3 to 25 million dollars ARR for 5,000 to 15,000 dollars a month. A full-time hire only pays off once you can scale.