I’m Anurag Sharma. I lead a 30-person marketing team at Bengaluru’s largest workspace operator and host the podcast Are We Cooked? Twelve years of doing the work, not watching it. AI is a tool I use, not the story I sell.
Solo investigation into AI and work. No doomerism, no hype.
Marketing, creators, and the business of attention in India.
Daily news, co-hosted. Shipped every single morning.
Conversations with founders and builders who ship.
The AI discourse is either “we’re all doomed” or “this changes everything, bro.” Both are lazy. Every week I dig into what AI is actually doing to marketing, jobs, and the people doing them.
For founders running lean marketing teams in the AI era. 600 to 800 words, every Sunday at 9 AM IST. Four sections: The Play, Field Notes, The Tool, The Ask. What worked, what flopped, and what I’d do with your budget.