Category: Leadership
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Stop Telling Every Young Person to Start a Startup
Founding is a strategy with a cost, not a moral upgrade over having a job. What I actually learned from closing one.
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The Marketing Metrics I Stopped Reporting, and What Replaced Them
Five metrics I stopped reporting, five that replaced them, and the pattern underneath both lists.
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The 4.9 Star Rating That Means Nothing
He asked for five stars before handing over the order. Somewhere there is a dashboard showing 4.9 out of 5, and it is measuring nothing.
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The First-Time Marketing Manager Playbook
Promoted for execution, now judged on everything but. The four-move 90-day playbook for first-time marketing managers, from someone leading a 30-person org.
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Customer Experience Strategy When You Own the P&L Consequence
The difference between CX theatre and CX strategy is who owns the consequence. The five-moment model and a 30-day build, from the P&L seat.
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Fractional CMO or First Marketing Hire? The Decision Founders Get Wrong
Most founders buy the opposite of what they need. The one-page diagnosis that settles the fractional CMO vs first hire question, from the hiring side of the table.
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What Does It Actually Take to Become a CMO?
Becoming a CMO is not a title you earn by staying long enough. It is a specific shift from doing the work to owning the outcomes of other people’s work, and it starts before the title does.
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Is Entrepreneurship Worth It With a Stable Career?
Entrepreneurship is not a status symbol. It is a specific set of costs traded for a specific set of freedoms. What building, running and closing a company actually taught me about whether the trade is worth it.
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Building a Personal Brand as an Operator, Not an Influencer
I did not start posting to become an influencer. I started because I was already doing the work, and the work had proof in it. Here is the actual difference between the two paths.
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How AI Changes Competitive Advantage in Strategy
AI is becoming table stakes, not a moat. Real competitive advantage moves to four things AI cannot copy: judgment, proprietary data, distribution, and taste.