Category: Leadership
-
A One-on-One Meeting Agenda Your Report Writes, Not You
If you write the agenda, it’s your meeting. How to hand the one-on-one to your report, with a 30-minute template you can paste into a shared doc today.
-
Marketing for Startups: The Lean-Team Reading Path
A lean team does not need more marketing advice. It needs the order to read it in. Five stages, seventeen pieces, one path.
-
Marketing Interview Questions That Reveal Judgement, and the Ones to Drop
Keep the interview questions that force a choice. Drop the ones a phone can answer. Six to keep, five to drop, and a rubric to score them.
-
The Best Leaders I Know Are Boring on Purpose
Charisma is a great story and a bad operating system. Why being the same person on Tuesday and Friday is the underrated leadership skill.
-
Stop Telling Every Young Person to Start a Startup
Founding is a strategy with a cost, not a moral upgrade over having a job. What I actually learned from closing one.
-
The Marketing Metrics I Stopped Reporting, and What Replaced Them
Five metrics I stopped reporting, five that replaced them, and the pattern underneath both lists.
-
The 4.9 Star Rating That Means Nothing
He asked for five stars before handing over the order. Somewhere there is a dashboard showing 4.9 out of 5, and it is measuring nothing.
-
The First-Time Marketing Manager Playbook
Promoted for execution, now judged on everything but. The four-move 90-day playbook for first-time marketing managers, from someone leading a 30-person org.
-
Customer Experience Strategy When You Own the P&L Consequence
The difference between CX theatre and CX strategy is who owns the consequence. The five-moment model and a 30-day build, from the P&L seat.
-
Fractional CMO or First Marketing Hire? The Decision Founders Get Wrong
Most founders buy the opposite of what they need. The one-page diagnosis that settles the fractional CMO vs first hire question, from the hiring side of the table.