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Category: Marketing

  • Which Marketing Skills Are Actually Worth Learning Now?
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    Which Marketing Skills Are Actually Worth Learning Now?

    The 25-skill listicle is a lie. Here is the short list I actually promote marketers for, the skills I stopped weighing, and why the weighting changed.

  • Are Micro Influencers Worth the Money?

    Are Micro Influencers Worth the Money?

    Every answer to this question was written by someone selling micro influencers. Here is what the buying side actually sees, approves and rejects.

  • How Do You Build a LinkedIn Personal Brand With a Day Job?

    How Do You Build a LinkedIn Personal Brand With a Day Job?

    No daily posting, no guru cohort. The weekly system I run to build a LinkedIn brand around a demanding day job, employer boundaries included.

  • How Do You Become a Content Creator Without Quitting?

    How Do You Become a Content Creator Without Quitting?

    Every guide assumes you will quit. Here is the 90-day path to becoming a content creator built entirely around a full-time job.

  • AI Agents for Marketing: What Actually Works in 2026 vs the Hype
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    AI Agents for Marketing: What Actually Works in 2026 vs the Hype

    AI agents reliably handle narrow tasks like research, drafts, and reporting in 2026, not strategy or unchecked customer work. Here is what to automate first.

  • Email Marketing and the Newsletter Math for a Small List
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    Email Marketing and the Newsletter Math for a Small List

    A small, engaged email list beats a large, dead one, and the math proves it. Here is what real open rates, click rates, and list growth look like for a solo operator, sourced and specific.

  • Grok vs ChatGPT vs Claude: Which One for Marketing Work
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    Grok vs ChatGPT vs Claude: Which One for Marketing Work

    A working marketer’s honest comparison of Grok, ChatGPT, and Claude for actual marketing tasks, not a benchmark chart. Which tool I reach for, and why.

  • The Founder’s Go-to-Market Playbook for AI-Era Products
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    The Founder's Go-to-Market Playbook for AI-Era Products

    A founder’s go-to-market is a sequence, not a launch day: sharpen positioning, pick one channel, win the first 10 customers by hand, then let AI scale it.

  • How to Integrate AI Into Your Digital Strategy: A Step-by-Step Guide
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    How to Integrate AI Into Your Digital Strategy: A Step-by-Step Guide

    Integrate AI without ripping up what works: audit your funnel, fix the highest-friction stage first, measure against a baseline, then expand. Step by step.

  • What to Track to Prove AI Is Working in Marketing
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    What to Track to Prove AI Is Working in Marketing

    Login counts and prompt volume are not proof AI is working. Here is the metric framework, comparison table, and scorecard that actually is.