Most creators open with a flex.
I’d rather confess.
I run a 30-person marketing org at Bengaluru’s largest workspace operator. I’ve spent 18 months watching humans and AI work side by side. And I’ve got more questions than answers.
My career didn’t start in marketing. It started in code, at TCS. Then in research, at Ipsos. In 2017 I co-founded a D2C bags brand with my mother. Bootstrapped, launched, closed in 2019.
In 2020, the pandemic hit. I solo-founded a content agency under the Socially Desi umbrella. Three years, 100+ brands, three podcasts. 100 long-form interviews that ended up on Saregama Carvaan. 1,283 daily episodes with my friend Shivam.
In 2022 I joined Bengaluru’s largest workspace operator as AVP Marketing. By July 2023, I was running the function as VP. The agency paused. The podcasts paused. The day job took over.
Today I lead Brand & Content, Growth & Experience, Community, and Digital & Performance. The only show I produce now is Are We Cooked?, asking whether we’re doomed, surviving, or thriving in the age of AI. I’ve watched AI rewrite my own job description in real time.
Legacy > currency. Speed beats perfection. Every. Single. Time.
